Level: Beginner / Intermediate
Obtaining links to a website is one method of search engine optimisation. However, quality is far greater than quantity when it comes to inbound links. Let me explain. Here are 4 key pointers.
Sometimes websites can mention your websites URL without linking to it by writing it as plain text. It is easy to confuse these with actual links that give actual value to your SEO. If you find a website doing this – approach them to see if you can change it to a real inbound link.
Harder to spot are links that include rel=”nofollow” in the HTML code for the link. This means that no SEO value is being passed to your domain; the only benefit is that visitors can still follow the link to your website.
3. Source Website
Relevance is key to getting the most from a link. That applies to the website theme, the web page that contains the link and even the text that is used as the link. The closer they match your own website’s theme, especially your most valued keywords, the better. Gaining a link from a florist’s website when yours is about mobile phones will do you no good at all!
The more popular and trustworthy the other website is, the more value the link from their site to yours will be. How do you know what’s trustworthy? Generally speaking, if the website has been around for a fair amount of time and isn’t a directory or based purely on un-moderated user-generated content, it will be trustworthy. Another way to gauge how trustworthy a website is is to check its PageRank (PR) using the Google Toolbar.