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Think Visibility: Advanced Analytics Slides

Posted by Joanna Butler on 9th March 2009 to Events, Website Analytics

As promised below are my slides from my talk at Think Visibility on Advanced Analytics including advanced segmentation in Google Analytics. Thanks to all those who came to watch – I hope you enjoyed it and found it useful. If you have any questions about it at all or any feedback (both positive and negative appreciated!) feel free to drop me a line.

Several of you expressed an interest in some analytics posts with hints and tips to help you analyse your website statistics so I will schedule some of those posts shortly. I will also be writing up some step by step guides to using advanced segmentation so watch this space! To be notified on any new blog posts subscribe to my RSS feed or follow me on Twitter.

View in SlideShare: Think Visibility – Advanced Analytics – Joanna Butler

Huge thanks goes to Dominic for ensuring such a fantastic event. Look out for the next Think Visibility in September!

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6 comments


  1. The Excellent 2009 Think Visibility Leeds Conference | Hobo said:
    March 10th, 2009 on 6:46 AM

    [...] I nearly never made it to Patrick Altoft (@patrickaltoft) discussing different types of links (I’ve been thinking along those lines for a long time as well) – but I am glad I did because he gave a very relaxed professional presentation i as I expected him to do. I’d ended up at that one but dissappointed I missed Search Engine Chocolate’s (Joanna Jay Butler’s) presentation on Google Analytics [...]

  2. Think Visibility search conference review | Website Doctor said:
    March 10th, 2009 on 7:05 PM

    [...] Joanna [...]

  3. Think Visibility rocked said:
    March 11th, 2009 on 10:13 AM

    [...] Hoboweb Chris Dirk Polr Dave Rats saw God Floating Frog Dan Joanna Tom SEOmoz Rahoul Andrew Alistair Patrick [...]

  4. Think Visibility rocked » Ecommerce Blog said:
    March 11th, 2009 on 10:24 AM

    [...] Hoboweb &#67h&#114&#105s Dirk P&#111lr Dav&#101 Rat&#115 &#115a&#119 God F&#108oating Frog Dan &#74oa&#110&#110a Tom &#83EOm&#111z Rahou&#108 And&#114&#101w Alistai&#114 Pat&#114ick An&#100&#114ew A&#110&#100y [...]

  5. SirBigWig said:
    March 16th, 2009 on 9:26 AM

    Nice presentation!

    Two things I didn’t get –

    “Don’t pay for traffic you rightly deserve” – Does that mean you should nt bid on your own brand name? Surely you will leak traffic to competitors this way?

    And….

    “Target those early in the buying cycle” – surely you want to target those LATER in the buying cycle, as they are about to convert? For example someone who queries “Nokia 8210 on Orange” as opposed to someone who queries “Mobile Phone”?

  6. davechaffey (Dave Chaffey) said:
    March 24th, 2009 on 7:48 AM

    RT @JoannaButler My article on SE Journal: 7 Simple Steps for Decoding Website Analytics http://tinyurl.com/dzkgnc & http://cli.gs/Puzhu7