Below are my slides from my presentation at A4U Expo 2009 in London this week – finally, after battling with Slideshare and firewalls, Scribd saved the day! I really enjoyed giving my web analytics talk where I managed to spy on delegates, give out free Latitude USB sticks and swear thanks to one of my favourite quotes – quite an achievement! Of course, that was all whilst giving out lots of practical GTD tips for analytics using segmentation techniques. I was also privileged to be joined by Will Critchlow and Lisa Myers who gave their own invaluable technical analytics presentations.

In case you missed it before the event, Search Cowboys also interviewed me about my talk, which I later learned was the most retweeted interview – so thank you to those who retweeted!

Overall it was a fantastic two days where I met and caught up with many inspirational people. If you have any questions or just want to keep in touch, please do! A few of my details are below, but you can find my full contact details here.

• Email: Joanna at Search Engine Chocolate dot com
• Connect with me on LinkedIn: LinkedIn.com/in/JoannaButler
• Follow me on Twitter: @JoannaButler

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I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!

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I’m incredibly excited to announce that I’ll be speaking at A4UExpo London in October 2009!

Together with Lisa Myers from Verve Search and Will Critchlow from Distilled, we’ll be covering analytics for affiliate conversion, identifying and breaking down the obstacles preventing visitors from converting.

And, especially for you guys, I’ve got a special discount code giving you 10% off places at A4U Expo London! [Read more...]

As promised below are my slides from my talk at Think Visibility on Advanced Analytics including advanced segmentation in Google Analytics. Thanks to all those who came to watch – I hope you enjoyed it and found it useful. If you have any questions about it at all or any feedback (both positive and negative appreciated!) feel free to drop me a line.

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This afternoon I’m off to Leeds to speak at Think Visibility tomorrow. I’m incredibly excited (and nervous!) to have this opportunity and on top of that be speaking alongside some really great people – it’s no surprise the conference sold out months ago! Huge thanks to Dominic for approaching me to ask me to do a talk.

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I’m going to be honest. I wasn’t happy with my previous post “Website Referrals: Who’s Linking to You?“. I wanted to delve much deeper into researching inbound links, but I also wanted a short and snappy post that visitors could read and find useful on the fly. After thinking a while, I decided to settle with adding this extra post with more information and tips which essentially makes this Website Referrals Part 2!

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Level: Beginner / Intermediate

So you might already know you’re getting X number of visitors from Google organic searches, X number from pay-per-click and X from Yahoo and MSN Live, but how often do you check referrals from other sites? If you don’t use affiliate marketing (meaning you’re devoted to knowing where visitors are coming from) chances are you may not remember to check your website referrers frequently enough.

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From time-to-time we all feel under the weather. That is why I created this mini list of online marketing pick-me-ups. Each one takes little time or effort, but should leave you feeling more motivated, or if nothing else, be able to take a constructive break from your work. Feel free to leave a comment with what online marketing motivators you use and help to expand the list.

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