I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!
Entries Tagged ‘Universal Search’:
A month or so ago Google rolled out a new update to their search engine algorithm in the UK called Vince, or better known as ‘the Google Brand Update’.
The jist of it is that SEOs feel that big brands are now being favoured more in organic search listings and that smaller brands are having a hard time. But blaming Google for handpicking brands to be boosted in the SERPs (search engine results pages) is false and taking the easy way out.