I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!

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I’m incredibly excited to announce that I’ll be speaking at A4UExpo London in October 2009!

Together with Lisa Myers from Verve Search and Will Critchlow from Distilled, we’ll be covering analytics for affiliate conversion, identifying and breaking down the obstacles preventing visitors from converting.

And, especially for you guys, I’ve got a special discount code giving you 10% off places at A4U Expo London! [Read more...]

Earlier in March this year I was privileged enough to speak at the first ever Think Visibility conference in Leeds. It promised to cover all things digital, with big names talking on SEO, affiliate marketing, mobile, accessibility, social media and more – and it certainly delivered!

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As promised below are my slides from my talk at Think Visibility on Advanced Analytics including advanced segmentation in Google Analytics. Thanks to all those who came to watch – I hope you enjoyed it and found it useful. If you have any questions about it at all or any feedback (both positive and negative appreciated!) feel free to drop me a line.

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This afternoon I’m off to Leeds to speak at Think Visibility tomorrow. I’m incredibly excited (and nervous!) to have this opportunity and on top of that be speaking alongside some really great people – it’s no surprise the conference sold out months ago! Huge thanks to Dominic for approaching me to ask me to do a talk.

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As it is now 2009 I wanted to reflect on 2008 and my Internet marketing achievements and look to see what goals I could set for 2009.

2008 began by making the decision to move into online marketing. Having previously been a professional website designer for over 8 years, the step into online marketing was one of my best decisions yet. My first step was to enroll on an online course with the Chartered Institute of Marketing and gained a Professional Development Award in e-Marketing in July. Becoming a member of the Chartered Institute of Marketing alone has opened many new doors; I’ve been to as many seminars, workshops and networking events as I possibly can and loved each one as they’ve either given me the chance to learn something new, meet other marketeers or teach people about Internet marketing.

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