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My SEO Workshop Slides from the Chartered Institute of Marketing Conference

Joanna Butler — Sat, 03 Oct 2009 21:28:26 +0000

I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!

Talks from the other keynotes were fantastic; Sahar Hashemi, founder of Coffee Republic, was particularly inspirational in her talk about being an entrepreneur, Professor Malcolm McDonald‘s gave a great talk about the truth about marketing with some very funny quotes, some of which I had to list here:

“The good thing about being mediocre is that you’re always at your best”
“An increase of 100% on nothing, is still nothing”
“You don’t analyse the ROI (return on investment) of the wings on an aircraft”

Helen Jeremiah, Head of Marketing for Boots, also gave a great talk explaining the history of Boots and their aims and philosophies behind their current marketing strategies.

If you’re interested in web analytics, come and see me speak in London at A4U Expo on the 14th October – you can use my special offer code SEOCHOC10 for 10% off!

View in SlideShare:
Chartered Institute of Marketing – Joanna Butler – Harnessing The Power Of SEO Workshop

My SEO Workshop Slides from the Chartered Institute of Marketing Conference is a post from: Search Engine Chocolate

Bigger and Better: Have You Booked Your Think Visibility Tickets?

Joanna Butler — Wed, 26 Aug 2009 23:25:46 +0000

Earlier in March this year I was privileged enough to speak at the first ever Think Visibility conference in Leeds. It promised to cover all things digital, with big names talking on SEO, affiliate marketing, mobile, accessibility, social media and more – and it certainly delivered!

The second Think Visibility conference is coming round already on Saturday 12th September at the Alea Casino in Leeds and promises to be even bigger and better than before! This time around I’m not speaking, but will be enjoying the fantastic, packed schedule that Dom has put together.

Tickets for the event will go fast! They’re priced at £99, but there are some discount codes going round if you’re quick!

Bigger and Better: Have You Booked Your Think Visibility Tickets? is a post from: Search Engine Chocolate

5 Online Marketing Motivators

Joanna Butler — Tue, 13 Jan 2009 13:26:42 +0000

From time-to-time we all feel under the weather. That is why I created this mini list of online marketing pick-me-ups. Each one takes little time or effort, but should leave you feeling more motivated, or if nothing else, be able to take a constructive break from your work. Feel free to leave a comment with what online marketing motivators you use and help to expand the list.

If you have a pay-per-click campaign: take the best performing ad from each ad group and make a slight variation of it. It only takes a minute but could improve the click through rate of your campaign even further.

Start or join a discussion on online marketing: use your blog, Twitter or even FriendFeed. Interacting with other online marketers can be very rewarding and motivating and it’s a great way to learn something new.

Set up an A/B test: use Google Website Optimiser to test a change on your website and find out which version produces the best results. Get higher conversion rates with little effort involved.

Find out 3 new things about your website’s visitors. Use (or install) the analytics software on your website and use the information to improve the targeting of your campaigns. Some ideas:

Which websites are referring the most visitors?
- Exactly which web pages?
- What anchor text?
What time of day does your website get the most visitors?
- Is there a pattern?
- What does this say about your visitors?
Which pages do visitors spend the most time on, and which pages give the highest exit rate?

If you use Google Analytics, take some time out to explore your website with the Site Overlay feature. (In the left navigation bar, this can be found under ‘Content’). Learn about navigation paths through your website by seeing which links are most popular on each page.

And just for fun: take a look at the humourous SEO Motivators on Wiep.net.

5 Online Marketing Motivators is a post from: Search Engine Chocolate