I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!
Entries Tagged ‘Online Marketing’:
A month or so ago Google rolled out a new update to their search engine algorithm in the UK called Vince, or better known as ‘the Google Brand Update’.
The jist of it is that SEOs feel that big brands are now being favoured more in organic search listings and that smaller brands are having a hard time. But blaming Google for handpicking brands to be boosted in the SERPs (search engine results pages) is false and taking the easy way out.
Last night I attended the brand new technology industry networking forum in Nottingham otherwise known as Nott Tuesday. It is one of the first dedicated technology events of its kind in Nottingham, and many attendees expressed their enthusiasm for its launch and the ability to connect to other local professionals in the industry to share advice, make business connections and friends.
From time-to-time we all feel under the weather. That is why I created this mini list of online marketing pick-me-ups. Each one takes little time or effort, but should leave you feeling more motivated, or if nothing else, be able to take a constructive break from your work. Feel free to leave a comment with what online marketing motivators you use and help to expand the list.
As it is now 2009 I wanted to reflect on 2008 and my Internet marketing achievements and look to see what goals I could set for 2009.
2008 began by making the decision to move into online marketing. Having previously been a professional website designer for over 8 years, the step into online marketing was one of my best decisions yet. My first step was to enroll on an online course with the Chartered Institute of Marketing and gained a Professional Development Award in e-Marketing in July. Becoming a member of the Chartered Institute of Marketing alone has opened many new doors; I’ve been to as many seminars, workshops and networking events as I possibly can and loved each one as they’ve either given me the chance to learn something new, meet other marketeers or teach people about Internet marketing.
I’ve got to admit that since I discovered Twitter, the last couple of months I have been totally fascinated by it and it’s abilities. I wasn’t convinced at first, but after experimenting I soon realised the benefits of getting to know people, particularly other professionals in my field of work, but also companies I have a strong interest in.
Twitter can be used as an online marketing tool, not only to promote services or products, but also aid online PR and customer relationship management. Below are my top ten fundamentals Twitter business users can’t afford to ignore: