A month or so ago Google rolled out a new update to their search engine algorithm in the UK called Vince, or better known as ‘the Google Brand Update’.
The jist of it is that SEOs feel that big brands are now being favoured more in organic search listings and that smaller brands are having a hard time. But blaming Google for handpicking brands to be boosted in the SERPs (search engine results pages) is false and taking the easy way out.
