Joanna Butler is a technical SEO consultant based in the UK.
Posted by Joanna Butler on 14th September 2009 to Events
Shortly I’ll be heading off to the Science Museum in London to watch a talk by the inventor of the Internet, Sir Tim Berners-Lee. The talk is on The Web Revealed and is part of the Science Museum’s Centenary Talks. Unsurprisingly it’s turned out to be a very popular event and completely sold out.
Earlier, I asked my Twitter followers for questions to pose to Sir Tim Berners-Lee and so far had some great, if very funny, ones! Here are a few:
Posted by Joanna Butler on 9th September 2009 to Events
I’m incredibly excited to announce that I’ll be speaking at A4UExpo London in October 2009!
Together with Lisa Myers from Verve Search and Will Critchlow from Distilled, we’ll be covering analytics for affiliate conversion, identifying and breaking down the obstacles preventing visitors from converting.
And, especially for you guys, I’ve got a special discount code giving you 10% off places at A4U Expo London! Read more…
Posted by Joanna Butler on 5th September 2009 to SEO
As Malcolm Coles just posted, and several others have noticed, Google removed the top horizontal menu in their search results pages (SERPs), and also removed the link to log in for around a day. Was this a glitch or was Google testing for a future update?
Now, I like change and especially to see what Google is up to when it experiments, but they can’t really think this would be a change for the better? What are the potential implications of this?
Posted by Joanna Butler on 26th August 2009 to Events
Earlier in March this year I was privileged enough to speak at the first ever Think Visibility conference in Leeds. It promised to cover all things digital, with big names talking on SEO, affiliate marketing, mobile, accessibility, social media and more – and it certainly delivered!
Posted by Joanna Butler on 28th July 2009 to Website Analytics
“Keep It Simple Stupid” is a phrase in marketing that is undervalued. Applying this to website analytics means having clear goals allowing you to focus on finding the information you need. Overcomplicating analytics can not only make those difficult to achieve, but makes analytics a chore.
Keep website analytics simple by having simple goals, using simple strategies and above all, having fun!
Posted by Joanna Butler on 7th July 2009 to SEO
A month or so ago Google rolled out a new update to their search engine algorithm in the UK called Vince, or better known as ‘the Google Brand Update’.
The jist of it is that SEOs feel that big brands are now being favoured more in organic search listings and that smaller brands are having a hard time. But blaming Google for handpicking brands to be boosted in the SERPs (search engine results pages) is false and taking the easy way out.
Posted by Joanna Butler on 18th May 2009 to SEO
All too often we can get bogged down with day-to-day tasks, and when we’re given an SEO project it’s then very easy to follow a set checklist for SEO. Research, proposal, on page, off page, link building, copywriting etc. etc. But as there are so many SEOs and dedicated SEO agencies out there, it helps to think a little ‘outside the box’ to achieve not just good results, but great results that set you apart from the crowd.
Here’s a list of some pointers that I’m going to share with you that I find useful when considering a link building strategy for a SEO campaign:
Posted by Joanna Butler on 30th April 2009 to SEO
I’ve met several people in the SEO industry recently who have very strong SEO opinions. By that I mean they have made their minds up about which techniques are the ‘best’, which are black/white hat and probably also hate Google (that appears to be the latest trend at the moment).
Posted by Joanna Butler on 17th March 2009 to Social Media
Lately two of the biggest social media sites, Facebook and Twitter, have been rolling out updates and experiments, which is great because we all love new features and improvements. But recently Facebook has had issues with its newest terms of service that caused so much of a stir it had to retract them and revert back to the old version. Now its latest change involves what I can only see as a step very firmly into Twitter’s domain.
Posted by Joanna Butler on 9th March 2009 to Events, Website Analytics
As promised below are my slides from my talk at Think Visibility on Advanced Analytics including advanced segmentation in Google Analytics. Thanks to all those who came to watch – I hope you enjoyed it and found it useful. If you have any questions about it at all or any feedback (both positive and negative appreciated!) feel free to drop me a line.
SEO consultant from the UK. Read about Joanna Butler or technical SEO consultancy.
Pancake Day (ahem... Shrove Tuesday) and I'm wondering if I could turn raspberries, sugar and a drop of sloe gin into a divine topping... 1 day ago via Twitter.
