I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!
Talks from the other keynotes were fantastic; Sahar Hashemi, founder of Coffee Republic, was particularly inspirational in her talk about being an entrepreneur, Professor Malcolm McDonald‘s gave a great talk about the truth about marketing with some very funny quotes, some of which I had to list here:
- “The good thing about being mediocre is that you’re always at your best”
- “An increase of 100% on nothing, is still nothing”
- “You don’t analyse the ROI (return on investment) of the wings on an aircraft”
Helen Jeremiah, Head of Marketing for Boots, also gave a great talk explaining the history of Boots and their aims and philosophies behind their current marketing strategies.