Online Marketing Strategies: with a chocolate-like blend of search engine optimisation, web analytics and social media.

Joanna Butler is an SEO and online marketing consultant from London, UK. Feel free to contact me or follow me on Twitter.

So, Google rolled out Google Buzz in my Gmail account last night. I thought I would share my experiences since and my thoughts on their impact and its future. There are a few positives towards the end too, I promise!

My 2009 was quite simply, epic. And therefore, so is this post! This time last year I chose “get results” as my New Year’s resolution.  I ended up changing my life around within a month. Here’s where it all began: How it started 2008 I took exams and continued building solid career experiences at a [...]

LinkedIn had a redesign. During this redesign they appear to have added profile URLs that include a country-specific subdomain, potentially causing numerous SEO issues including duplicate content and local vs international search result limitations.

As promised, here are my slides from my presentation at A4U Expo 2009 in London this week. During the talk I managed to spy on delegates, give out free USB sticks and swear! Of course, all alongside some practical GTD tips for analytics using segmentation!

I had a fantastic day in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing where I gave a couple of workshops on SEO. These are my slides from the event and a mini review.

Sir Tim Berners-Lee’s talk tonight was truely fascinating, and by no means just a simple run down of how the Internet was born. This is my mini write-up including answers to your questions tonight.

Shortly I’ll be heading off to the Science Museum in London to watch a talk by the inventor of the Internet, Sir Tim Berners-Lee. The talk is on The Web Revealed and is part of the Science Museum’s Centenary Talks. Earlier, I asked my Twitter followers for questions to pose to Sir Tim Berners-Lee and so far had some great, if very funny, ones!

I’m incredibly excited to announce that I’ll be speaking at A4U Expo London – the affiliate marketing conference and exhibition in October 2009! I’ll be covering analytics for affiliate conversion, identifying and breaking down the obstacles preventing your website’s visitors from converting.

Google removed the top horizontal menu in their search results pages (SERPs), and also removed the link to log in. The potential implications are that it would dictate user journeys by pushing universal search, personalised results and use of the limited left-hand ‘Show options’ menu.

Earlier in March this year I was privileged enough to speak at the first ever Think Visibility conference in Leeds. It promised to cover all things digital, with big names talking on SEO, affiliate marketing, mobile, accessibility, social media and more – and it certainly delivered! The second Think Visibility conference is coming round already on Saturday 12th September. Make sure you’ve got your ticket!