So, Google rolled out Google Buzz in my Gmail account last night. I thought I would share my experiences since and my thoughts on their impact and its future. There are a few positives towards the end too, I promise! Here are a few quick links: 

• The negatives
• The positives
• Google’s positives
• Mobile Buzzing
• A summary

My “oh Buzz off” moments: 

1. Connected sites
   Google decided to connect PicasaWeb and my Flickr account automatically. I disconnected both twice, but they resurfaced each time. So far I’m winning. Watch this space.
   Google also appears to have ‘found’ my YouTube page. Naturally as they own YouTube, this isn’t a massive surprise, just not expected. My YouTube channel does not have the same name as my Gmail account, however… Some clues can be found on my Google Profile page where Google has clearly done some sniffing around to find the following sites. Note however, I have NOT used my Gmail account to sign up to any of these sites. I can only assume Google has been reading my email:
   

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It all started with a tweet. I wanted to see if my theory that the number of bots exploring links posted on Twitter was on the increase, was correct.

If it was true, it would mean that it would correlate with an increase in Twitter ’spam’ and automatic tweets filled with affiliate links; two highly irritating types of tweet that in my opinion pollute Twitter.

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Lately two of the biggest social media sites, Facebook and Twitter, have been rolling out updates and experiments, which is great because we all love new features and improvements. But recently Facebook has had issues with its newest terms of service that caused so much of a stir it had to retract them and revert back to the old version. Now its latest change involves what I can only see as a step very firmly into Twitter’s domain.

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I’ve got to admit that since I discovered Twitter, the last couple of months I have been totally fascinated by it and it’s abilities. I wasn’t convinced at first, but after experimenting I soon realised the benefits of getting to know people, particularly other professionals in my field of work, but also companies I have a strong interest in.

Twitter can be used as an online marketing tool, not only to promote services or products, but also aid online PR and customer relationship management. Below are my top ten fundamentals Twitter business users can’t afford to ignore:

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