Below are my slides from my presentation at A4U Expo 2009 in London this week – finally, after battling with Slideshare and firewalls, Scribd saved the day! I really enjoyed giving my web analytics talk where I managed to spy on delegates, give out free Latitude USB sticks and swear thanks to one of my favourite quotes – quite an achievement! Of course, that was all whilst giving out lots of practical GTD tips for analytics using segmentation techniques. I was also privileged to be joined by Will Critchlow and Lisa Myers who gave their own invaluable technical analytics presentations.

In case you missed it before the event, Search Cowboys also interviewed me about my talk, which I later learned was the most retweeted interview – so thank you to those who retweeted!

Overall it was a fantastic two days where I met and caught up with many inspirational people. If you have any questions or just want to keep in touch, please do! A few of my details are below, but you can find my full contact details here.

• Email: Joanna at Search Engine Chocolate dot com
• Connect with me on LinkedIn: LinkedIn.com/in/JoannaButler
• Follow me on Twitter: @JoannaButler

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I’m finally back home in London after a fantastic day yesterday in Nottingham at the Chartered Institute of Marketing East Midlands annual one-day conference, the Power of Marketing. I really enjoyed giving a couple of workshops on SEO, including some cutting edge tips, practical social media and web analytics advice and some PPC guidance. A lot of you requested my slides after the event, so I’ve posted them below. I hope you find them useful – if you have any further questions, don’t hesitate to get in touch!

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Firstly, thank you to all of you who sent me questions via Twitter to ask Sir Tim Berners-Lee tonight at the Science Museum (see previous post as well). I was live Tweeting the event using the hashtag #Berners-Lee.

The talk was truely fascinating, and by no means just a simple run down of how the Internet was born. I left feeling Sir Tim Berners-Lee was a true genius, and so genuine. The talk was actually filmed by BBC Click and as I was on one of the front rows you are guaranteed to see me in the background mesmerised by his talk and tweeting updates!

Below is a mini write-up including answers to your questions tonight:

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Shortly I’ll be heading off to the Science Museum in London to watch a talk by the inventor of the Internet, Sir Tim Berners-Lee. The talk is on The Web Revealed and is part of the Science Museum’s Centenary Talks. Unsurprisingly it’s turned out to be a very popular event and completely sold out.

Earlier, I asked my Twitter followers for questions to pose to Sir Tim Berners-Lee and so far had some great, if very funny, ones! Here are a few:

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I’m incredibly excited to announce that I’ll be speaking at A4UExpo London in October 2009!

Together with Lisa Myers from Verve Search and Will Critchlow from Distilled, we’ll be covering analytics for affiliate conversion, identifying and breaking down the obstacles preventing visitors from converting.

And, especially for you guys, I’ve got a special discount code giving you 10% off places at A4U Expo London! [Read more...]

Earlier in March this year I was privileged enough to speak at the first ever Think Visibility conference in Leeds. It promised to cover all things digital, with big names talking on SEO, affiliate marketing, mobile, accessibility, social media and more – and it certainly delivered!

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As promised below are my slides from my talk at Think Visibility on Advanced Analytics including advanced segmentation in Google Analytics. Thanks to all those who came to watch – I hope you enjoyed it and found it useful. If you have any questions about it at all or any feedback (both positive and negative appreciated!) feel free to drop me a line.

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This afternoon I’m off to Leeds to speak at Think Visibility tomorrow. I’m incredibly excited (and nervous!) to have this opportunity and on top of that be speaking alongside some really great people – it’s no surprise the conference sold out months ago! Huge thanks to Dominic for approaching me to ask me to do a talk.

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Last night I attended the brand new technology industry networking forum in Nottingham otherwise known as Nott Tuesday. It is one of the first dedicated technology events of its kind in Nottingham, and many attendees expressed their enthusiasm for its launch and the ability to connect to other local professionals in the industry to share advice, make business connections and friends.

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