Below are my slides from my presentation at A4U Expo 2009 in London this week – finally, after battling with Slideshare and firewalls, Scribd saved the day! I really enjoyed giving my web analytics talk where I managed to spy on delegates, give out free Latitude USB sticks and swear thanks to one of my favourite quotes – quite an achievement! Of course, that was all whilst giving out lots of practical GTD tips for analytics using segmentation techniques. I was also privileged to be joined by Will Critchlow and Lisa Myers who gave their own invaluable technical analytics presentations.
In case you missed it before the event, Search Cowboys also interviewed me about my talk, which I later learned was the most retweeted interview – so thank you to those who retweeted! 
Overall it was a fantastic two days where I met and caught up with many inspirational people. If you have any questions or just want to keep in touch, please do! A few of my details are below, but you can find my full contact details here.
- Email: Joanna at Search Engine Chocolate dot com
- Connect with me on LinkedIn: LinkedIn.com/in/JoannaButler
- Follow me on Twitter: @JoannaButler
Barriers to Conversion and Discovering Untapped Opportunities with Analytics Slides
View in Scribd:
A4U Expo – Joanna Butler – Barriers to Conversion and Discovering Untapped Opportunities with Analytics Presentation
There have been some great write ups of the event so far including Top 10 Quotes – A4UExpo Hall of Fame by Search Cowboys, A4UExpo London Coverage 2009 by Richard Baxter AKA SEO Gadget and My review of A4U Expo 2009 – Excel, London by Geoffblog.com.
October 16th, 2009 on 9:30 AM
[...] This post was mentioned on Twitter by Latitude_Group, Gary Buchan. Gary Buchan said: RT @JoannaButler: Finally, my A4U Expo slides on web analytics! http://j.mp/2upwDu #a4uexpo [...]
October 17th, 2009 on 4:15 PM
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October 19th, 2009 on 10:18 AM
[...] that I would have liked to have seen but unfortunately missed were Joanna Butler’s “Barriers to Conversion and Discovering Untapped Opportunities with Analytics” – mainly because Joanna is a good friend, knows her stuff and it was me who persuaded her to [...]
October 19th, 2009 on 10:36 AM
[...] have seen but unfortunately missed were Joanna Butler’s “Barriers to Conversion and Discovering Untapped Oppor…” – mainly because Joanna is a good friend, knows her stuff [...]
October 20th, 2009 on 8:32 PM
[...] A4U Expo London 2009 Slides – Web Analytics – Joanna Butler @ Search Engine Chocolate [...]